Your Website Should Do One
Thing And One Thing Only —Make Your Cash Register Ring!
…PERIOD
But That’s Not As Easy As It Sounds, And If You’re
Not Prepared
To Put The Time, Effort And Resources
Into Building Up A Web Presence
That People Actually
Enjoy—You May Never Fulfill Your Online Goals
Do you want to reach your online buyers directly?
Do you want to achieve high rankings on the search engines?
Do you want to drive qualified traffic to your website?
Do you want to attract buyers who are looking for what you have to offer?
Do you want to move people into and through the sales process?
Do you want to compete more effectively?
Then read on.
I work with your in-house marketing staff (and/or agency) to help you create an online marketing plan and to implement content marketing strategies and techniques that will better position you to score more leads, make more sales, and enjoy higher profits.
I teach you a series of straightforward practices you can use to create effective websites, and I share good points for developing websites that people will want to use and return to for a long time.
There are probably several things you should be doing right now to better take advantage of the new media landscape. Your competitors are not letting up, and you shouldn’t be either.
I will help you move your website from being merely a digital print ad—which most websites are these days—to an interactive tool you can use to inform, bond with, and sell to customers.
As managing partner of an interactive marketing agency (www.allaccessunlimited.com), I can also help you implement most of the changes I recommend.
My advice/strategies include:
Redesigning your website and web pages to get your visitors to take whatever action you desire—to buy, join, subscribe, volunteer, etc.
Developing content to attract and convert target audiences and drive website traffic.
Using online news distribution services to reach thousands of websites and blogs throughout the web, and connect directly to your key audiences. (The press release has gone from a boring document written for a handful of journalists to a strategic form of web content used to strategically reach buyers directly.)
Leveraging interactive features including track backs and tagging to encourage circulation in the social media space.
The web is a vastly different media world than TV—hype loses out to content every time, because consumers have a wide span of choices and price-comparison options literally at their fingertips.
So how can you improve your content to the point that consumers will pounce? What's really necessary is content to hold them at a site and keep them coming back.
How Can You Get Your Visitors To Take Action?
The first thing I’ll show you is how successful organizations publish content online and position it to get readers to do something—join, buy, apply, subscribe, contribute.
These companies have websites that use content in effective, unusual, and innovative ways and succeed online. This isn’t new.
For example, Dell Computer has for years convinced people to buy computers online by providing useful content about computers.
Amazon.com has built a billion dollar business selling books and other consumer goods by organizing offerings like a content site.
Similar businesses were launched or expanded on the Web and have been successful for years.
But because the vast majority of so-called “Web marketing experts” and how-to books devote their attention to technology, graphics, organization, and branding, the content aspect has been under-appreciated and misunderstood.
I help organizations of all kinds use the tools and techniques of online content to make their websites more effective marketing tools and help them sell more goods and services as a result.
What Is Content?
Content is whatever text-based information (stories, photos, manuals, specifications and data) people desire that you provide on the Web. Content could be a book review, details on how to install an engine in a 1970 Barracuda, or ten ways to fix your marriage.
Perhaps your content is a list of lyrics to all of Led Zeppelin’s songs. Or you may want to write about the best recipes you’ve ever encountered.
Your firm may have information about a promising new treatment for AIDS. Maybe you track a local political candidate’s issues and measure how her track record supports or contradicts her claims. You might provide your readers with lively and informative stories and photos about traveling the globe.
Regardless of what you choose, no matter what form it takes, corporations, government agencies, educational institutions, non-profits, and individuals all possess compelling content that could be valuable to someone, somewhere, right now. Through this same content, organizations can deliver a powerful marketing message at the same time.
How Can You Get Visitors To Your Site?
Based on your content, I recommend search engine marketing—ensuring that people who enter words and phrases related to your web content into search engines will find your site.
I give advice, solve problems, make recommendations, or provide specialized work, such as copywriting, editing, designing, SEO copywriting, or marketing analysis.
Contact Me
This is just the beginning of the services I provide. If this sounds interesting to you, and you feel that building up a web presence is something you would like to do, I urge you not to hesitate to contact me.
My usual consulting fee is $70 per hour, but I sometimes agree to be compensated by the day, per project, on commission, or based on performance.
We'll set a time for our first discussion. I'll do research into your company so I'll be able to spend your time giving you advice rather than listening.
Once we begin partnering together my phone and e-mail are always open to you. If you have a sudden question, feel free to contact me and I'll respond right away or get back to you ASAP.
If you prefer working by e-mail that’s fine: rich@maxprofitcopy.com. If you'd rather not type, simply pick up the phone and call: 646-548-6148.
Questions? Comments? Concerns? Please, let me know!
Thank you, and I look forward to hearing form you.
Copywriting Free Quote
MARKETING SECRET:
Use Attractive Headlines
Would you read a newspaper article without a headline? Ofcourse not! Smack a catchy headline atop your web pages
or direct mail letter. Your words
have to solve your prospects’
greatest problem by providing
the greatest solution before they are forced to scroll down
or read on. Email me right now and tell me about your project. I'll write
your website or direct mail
headline for you for FREE.
This is a no-strings-attached free offer. And
I promise never to rent, sell or
share your contact information
with anyone. You have my word.
