Would you like to slice your advertising costs dramatically, while making loads more profits?
IF YOU FAIL THIS TEST...
If so, then take one moment and answer a simple question: What business are you in?
Be careful, 99% of people give the wrong answer here.
Sound crazy? Well, then prepare to be shocked because no matter what business you think you’re in, you’re really in the marketing business. …YOU MAY BE MISSING OUT ON MORE PROFITS THAN YOU THINK
Your most important job is to successfully market your products and services.
And your key sales weapon is an income-generating marketing technique you're probably unfamiliar with—a critical component proven to boost revenue 100%, 500%, 1000% or more.
Top firms already benefit from this secret ingredient...and they’re desperate to keep it hidden from companies like yours.
Let me explain.
Professional Copywriting Will Help You Attract More Leads And Boost Your Conversion Rate Overnight—Without Spending A Fortune
My name is Richard Cassaro.
I started out my marketing career with less-than-stellar results—a niche publishing company I founded in my 20s.
FROM A RUN-OF-THE-MILL WRITER…
Then, looking for answers, I discovered a time-tested and potently-effective “sales weapon” that I was promised would boost my bottom line.
I tried it—and it worked! It was as simple as that. Practically overnight my profits skyrocketed! …TO A SOUGHT-AFTER GURU WITH A PROVEN RECORD
In no time I went from earning a couple hundred a month, to a couple thousand a month.
OK, not Fortune 500 status, but certainly not bad for a wet-behind-the-ears 20-something first-time publisher.
I couldn’t believe the answer was so astonishingly simple—yet like upwards of 95% of business owners, I simply never knew about this profoundly simple marketing tactic.
What made all the difference?
What was my secret weapon?
How can you too follow my example?
The answer is, I applied what I now call “no-holds-barred, gut-wrenching, results-driven copywriting”—the life’s blood of any marketing engine.
Now, this explosively powerful copywriting I found isn’t the same tired old feeble “writing” you read in print ads and see on 97% of websites.
Give Your Prospects Absolute Confidence In Your Business, Position Yourself As The Expert In Your Industry, And Convey The Idea That You Are Worth What You Charge For Your Products/Services
This copywriting is based on scientifically-proven breakthrough techniques now being revealed in books and seminars by last century’s retiring veteran copywriters—but still unknown to writers, professors, and pricey NYC marketing giants.
Here are just a small handful of the tactics, strategies and techniques I discovered and used to kick up my income:
Why your website is not attracting, but driving away customers in droves.
How one simple tweak to your ad or brochure can push your prospects into “the buying zone” and break the bank.
The single word you can use to seduce your target market and produce consistently profitable ads and brochures.
How using the two most powerful words in advertising (nope, not NEW and FREE, two other words) can surprisingly double the response you get.
Why a website that goes more strongly after “hits” than it does “sales” will never succeed, and how to get those “sales” in abundance.
The most persuasive word in sales, and why leaving it out of your ads could cost you a fortune.
What prospects are really buying from you—and it’s not what you think.
How to uncover your Unique Selling Proposition (USP) and why customers use this to select you over your competition.
The costliest mistake Madison Avenue ad agencies make, and how not to make it.
The biggest mistake to avoid in your next direct mail promotion, and how avoiding it will boost sales at least 50%
My favorite of these veteran marketing wizards is Gary Bencivenga.
IF THEY MADE MILLIONS…
His May 2005 weekend seminar in NYC cost one hundred invitees $5,000 each to attend.
He’s made clients so many millions for his clients that everyone’s lost track, including the man himself.
…WHY CAN’T YOU, TOO?
Anxious to turn my business around, I spent hours reading books and thousands attending seminars, painstakingly studying the mesmerizing skills of these enchanting sales sultans.
I also came under the wing of a few genius old-school salesmen, who mentored me with a bag full of persuasion tricks perfected over a lifetime of face-to-face selling.
Electrify Your Marketing Communications With Power-Packed Words That Leap From The Page And Compel Your Prospects To Take Action
With boundless enthusiasm I carefully applied their wisdom …and suddenly began to see tremendous results in the form of new leads, greater sales and higher profits.
So I can tell you from my own experience that they weren’t lying, these legendary kings of copy. Their secrets truly work—like magic!
But, like 98% of business owners, I was once completely in the dark about the hypnotizing selling power of scientifically-proven copywriting.
I was soon discovered by some local business owners who asked me to create revenue with my persuasive copywriting—and I didn’t disappoint:
With one well-targeted sales letter I quickly sold-out a self-help
seminar with a mind-numbing 45% response rate and a waiting list!
A lead-generating flyer for one client, non-strategically placed (they were randomly distributed to homes in different NYC suburbs) had an unbelievable 7% response. The client is still in shock.
An entrepreneur’s poorly drafted brochure failed to secure even a single registration for her seminar—but I penned a direct mail letter that rapidly
sold-out the entire event…with standing room only!
I scored these amazing results by Attracting Attention, Increasing Interest, Developing Desire, Creating Credibility and Persuading my Prospects to Perform whatever action my clients desired—to buy, contact, apply, join, subscribe, and so on.
Arm Your Target Market With Reasons To Choose You Over Your Competitors, Demonstrate Proof Of How And Why Your Products/Services Are Better
To do this, you've got to really know your target market—their core beliefs, deepest desires, greatest joys, unspeakable fears and, most of all, their biggest problems.
RESULTS-DRIVEN COPY THAT GRABS YOUR PROSPECTS…
Then, tagging their emotional hot-buttons again and again—because people buy on emotion and justify their purchases with logic—show how your products or services solve their problems and make their lives easier, safer, happier and better.
To do this, you've got to really know your target market—their core beliefs, deepest desires, greatest joys, unspeakable fears and, most of all, their biggest problems.
…TURNS THEM UPSIDE DOWN…
Then, tagging their emotional hot-buttons again and again—because people buy on emotion and justify their purchases with logic—show how your products or services solve their problems and make their lives easier, safer, happier and better.
How well does your website, brochure or direct response letter accomplish this task?
…AND SHAKES MONEY FROM THEIR WALLETS
Keep in mind, your prospects aren’t sitting idle waiting for your pitch. Like you, they’re bombarded 24/7 by ads from every direction.
And remember, your prospects aren’t idiots either. They’re just as savvy as you.
They’ve heard all the screaming B.S. sales hype before and they react with the same “conditioned” skeptical response as you: “Yeah, right!"
“Make $20,000 a month from home!”—Yeah, right! “Lose 40 lbs in 5 days!”—Yeah, right!
Shouting brief advertisements at whoever will listen rarely works. You've got to intelligently give your target market strong reasons to select you over your competitors. Back up your claims with as much proof and evidence as possible.
Call Your Audience To Action At Every Turn, Compel Them With Good Reasons To Respond To Your Offer, And Show Them Exactly How You Can Solve Their Problems—And Make Their Lives Better
Most business owners, and even many CEOs and top executives, still haven’t recognized this critical fact.
They foolishly burn cash on costly websites with all the latest bells and whistles—but then skimp on “a writer” to perform the single-most vital task on which the whole ball-game depends!
Sounds nuts, right? But this is exactly what’s happening.
SKYROCKET YOUR SALES…
Websites are getting flashier and flashier while content is getting worse and worse.
People have forgotten that the final goal of marketing and advertising is NOT to show pretty pictures, NOT to impress with a cool website, NOT to entertain, NOT to inform, and NOT even to build awareness...
…BUT to sell, sell, S-E-L-L!
…WITHOUT FORCE OR DECEIT
Pictures and website graphics might help the process along, but on their own they don’t sell.
Strong, compelling, entrancing words that speak directly to the reader in a way that he or she understands—this is what sells.
Take most websites—like yours for example.
Websites are getting flashier and flashier but content is getting worse and worse. Would you spend a lot of money on a product if the website only gave a brief summary--barely a few lines of content? Of course not! You've got to provide all the info your clients need to make the right decision.
Is it all about you or all about your prospect?
“We have 75 years combined experience…” BIG DEAL!
“We’re the premier company in this industry…” WHOOPEE!
“Our team manages fourteen yada–yada–yadas…” WHO CARES?
“We believe this, that, and the other thing…” CLICK
Minimize Buyer Resistance By Building Up An Impregnable Wall Of Trust In Your Name, Your Brand, Your Product Or Service
None of this answers your prospects burning questions, which are: “Do you understand my problem?” “Will this really work or will I get ripped off?” “Is this a good way to spend money?” And, “What’s in it for me?
If you don’t address these issues up-front and ease their fears by speaking their language…it’s “Asta La Vista, Baby."
Website visitors are like no other. They make stay-or-go decisions in seconds.
They skim. They scan. They read highlights and headlines.
If they like what they see, they stay. If not, they pull the plug on you…and on your business.
Most so-called "SEO Copywriters" are of little value. Sure, they can load your content with keywords. But they have no idea how to simultaneously pack your message with marketing power. A true SEO Copywriter can drive traffic to your site and at the same time turn your visitors into buyers by actually selling your products and services.
So your site has to instantaneously seize attention, promptly build interest, quickly create desire, and ultimately motivate action.
$15-An-Hour-Writers simply can’t script something like that.
And you’d be unwise to think that investing in a talented real-world copywriter who can is not worth it.
A Professional Copywriter With Years Of Experience Like Me And A Strong Track Record Like Mine Won’t Cost You Money—I’ll Make You Money
Because the amazing copy I create pays for itself many times over with all the sales and windfall revenue you make.
IF YOU’RE BUSINESSES ISN’T PERFORMING LIKE IT SHOULD…
So are you starting to realize your unique and compelling edge here? Are you starting to see yourself profiting by using time-tested copywriting secrets…something your competition doesn’t have—at least not yet?
Maybe you have a worthwhile project that just needs tweaking. Sometimes a slight modification is all it takes.
…YOU NEED TO TURBO-CHARGE YOUR LIMP SALES COPY
Stop wasting time. Contact me today and show me what you’ve got. I’ll be glad to hear from you, and I’ll provide you with a:
FREE CONSULTATION
FREE ANALYSIS OF YOUR CURRENT MARKETING STRATEGY
FREE EVALUATION OF YOUR SALES MATERIALS (Website Review, Direct Mail Critique, Brochure Analysis)
FREE ADVICE ON WHETHER YOU NEED A SIMPLE REWRITE OR COMPREHENSIVE ALTERATION
FREE EXPLANATION OF MY REWRITE PLAN THAT WILL IMPROVE YOUR CONVERSION RATE
FREE FEE QUOTE (No Hidden Charges, And No Upping My Fees Deep Into The Project)
I’m so sure I can make you money (provided I believe there is money to be made in your business, and that your business model is set up properly) that I’m willing to give you:
My Bulletproof NO RISK, ALL REWARD 100% Direct Mail Guarantee— Or I Will Work For You For FREE
If the copy I write for you does not result in an increase in leads and profits after 30 days of testing, then I’ll rewrite that copy at no extra cost.
If you’re still not jumping for joy after 30 more days, then I’ll totally re-vamp the copy again…a second time… absolutely 100% FREE.
If you’re still not satisfied at this point—and this has never happened yet—then I’ll rewrite the copy a third time, completely FREE OF CHARGE.
I extend you this offer not because I like to brag...but because, like you, I wouldn't want to give my business to a company I didn't think could get the results I was looking for.
Now, this doesn’t mean I'm promising to pull in a certain amount of money in a certain amount of time.
P.S. Remember, the risk is entirely on me. I guarantee you’ll love the end results. So much so that I’ll rewrite anything FREE if you’re not 100% happy with your increase in leads, sales and profits.
Copywriting Free Quote
MARKETING SECRET:
Use Attractive Headlines
Would you read a newspaper article without a headline? Ofcourse not! Smack a catchy headline atop your web pages
or direct mail letter. Your words
have to solve your prospects’
greatest problem by providing
the greatest solution before they are forced to scroll down
or read on. Email me right now and tell me about your project. I'll write
your website or direct mail
headline for you for FREE.
This is a no-strings-attached free offer. And
I promise never to rent, sell or
share your contact information
with anyone. You have my word.
