Are You Making A Costly Mistake By Not Choosing The Right One?
 

If you’re planning to hire an SEO Writer to optimize your site—be careful! Obviously your goal is to sell more products and services. But not every SEO Writer is trained to do that.

You’ll get more bang for your buck hiring a talented “SEO Copywriter,” who can do much more than an SEO Writer. It’s not just semantics, there’s a critical difference. And if you don’t know what that difference is, you’re not alone. More than 95% of business owners—and, believe it or not, more than 95% of self-proclaimed “SEO Copywriters” themselves—don’t know.

An SEO Copywriter differs from an SEO Writer in the same way a “copywriter” differs from a “writer.” A “copywriter” by definition is someone who persuades readers to buy a product or service. However, a “writer” simply informs rather than persuades.

Copywriters traditionally work for ad agencies and marketing firms, while regular writers work for pennies trying to satisfy small business owners who don’t know the difference.
So where does the SEO part come in?

An “SEO Copywriter” performs a similar task as the regular copywriter, only he/she adds the SEO part. “SEO” stands for “Search Engine Optimization”—techniques aimed at improving a website’s search engine rankings. Higher rankings increase your website’s traffic, and higher traffic should increase your sales, or so the story goes. But when you have an SEO Writer (not an SEO Copywriter) on staff, don’t be so sure.

“Optimizing” a site is done by peppering your content with pre-selected “keywords.” These keywords are popularly typed by search engine users directly into search engines to search for your products or services. (Two keywords a New Yorker might query in Google before April 15th are “tax accountant” and “Manhattan.”)

An effectively “optimized” site should land within the first two or three search engine page results for whatever keywords you’re targeting. Landing in the first few pages is imperative as search engine users rarely looked past the third page.

A typical SEO Writer optimizing a website for a “tax accountant” in “Manhattan” will skillfully employ these two keywords. The article you’re reading similarly uses two targeted keywords: “SEO Writer” and “SEO Copywriter.”

Like the SEO Writer, the job of the SEO Copywriter is also to employ pre-selected keywords—but the SEO Copywriter performs the additional task of selling your products or services. How? By using similar techniques a salesman uses selling face-to-face.

Thus, though both know how to use keywords, the SEO Writer does not know how to sell. The SEO Writer will inform, they’ll write using proper grammar and usage, and so on and so forth. But the SEO Writer will miss out on the key selling principles that will help convert your browsers into buyers.

An SEO Copywriter, on the other hand, knows how to sell. So not only will you achieve your goal of attracting more traffic, but your site will contain all the key selling features you need to build customer confidence and lessen buying resistance.

SEO Writers tout the fact that they can write using special keywords, thereby increasing traffic to your site. But increased traffic counts for very little if you fail at achieving the most important element for the success of your business—making the sale.

About the Author

Richard Cassaro is a direct response copywriter, speaker, author and consultant. His carefully tested conversion strategies are proven to boost response. Get his free report at www.maxprofitcopy.com today.