Once learned and associated, the symbol’s identity and the emotions it elicits become ingrained in the mind forever, drawing us in again and again, entering the deepest unconscious of our unsuspecting minds.
Sure, it sounds abstract, unreasonable and illogical—but it works…like magic.
Your company’s logo is the foundation of your visual presence. What message is it communicating? What emotions does it elicit through your copywriting?
Probably none, because your marketing and advertising are the products of American universities, where the deeper psychological potency of marketing was never truly understood, never totally grasped—at least not on a psycho-emotional level.
True marketing, such that Mercedes has employed, outlasts all the “cutting-edge” rubbish currently rolling out of the assembly-lines of American colleges. It’s sad but true. Top U.S. schools are guilty of producing mediocre Manhattan marketing firms, which specialize in scaring clients away from standing apart from the crowd.
Veteran business owners, and even top CEOs, don’t realize this. Following the herd instinct, most mid-to-large sized firms look to Madison Avenue with confidence and happily spend a fortune. They’re paying for “perceived” quality and value. They’re convinced Madison Avenue is the home of true masters, and indeed it is…but unfortunately they are masters at achieving the exact opposite effect of what good marketing does—differentiation. Differentiating your product from your competitors is they key to success in today’s oversaturated market.
Now, maybe you don’t understand the power of differentiation, of psychological triggers, of emotional “hot-spots,” and of esoteric imagery. Maybe you weren’t meant to. Being in the business you’re in, that’s what you live for, and that’s where you feel comfortable.
But if your websites, brochures and sales letters aren’t pulling in tidal waves of clients, chances are the words you’re using coupled with the imagery you’re putting across are turning prospects off. So be open-minded.
Your products and services may be the greatest thing since sliced bread, but if you don't entice buyers to whip out their wallets and hand over their cash or credit cards, you’re doomed to fail.
With help from a real-world marketing expert…someone with several years of solid experience, who is well-versed in all the tactics, formulas, shortcuts, strategies, and jealously-guarded secrets....and who also understands how the brain works, how to incorporate psychological triggers, and how to tap people’s emotions…you can avoid common marketing mistakes and crank up the persuasive power of your sales message.
In our age awash in marketing campaigns, all repeating the same old same old, is your company’s message impacting the human psyche as it should? Are you standing apart from the crowd? From the same boring slogans?
And are you tapping the methods of proven copywriting and esoteric marketing…methods that have launched products to unbridled new heights, not by mimicking Madison Avenue but by focusing on targeting the human psyche—using the art of geometry, the rhythm and poetry of prose, and other ancient arts that capture the spirit, move the soul, and motivate your prospects to action by stirring human emotion?
About the Author
Richard Cassaro is a direct response copywriter, speaker, author and consultant. His carefully tested conversion strategies are proven to boost response. Get his Free Marketing Report at www.maxprofitcopy.com today. |
